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THE POSTCARD ALBUM
POSTCARD PRINTER & PUBLISHER RESEARCH
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Real Photo Card Publisher / Printer Trademarks, Logo’s and other imprints
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Real photo cards belong to the ‘Golden Age of Postcards”, although many still around, are probably not much wanted. Sought-after are animated street views, social history and similar topics, often published by smaller local or regional publishers. The mass of cards that left the factories are however of more general (subject) character.
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Postcards with actresses, actors and other popular then persons do have their fans of course. But the rest of it? The real photographic bromide printers flooded the market with more and more series every month. Bigger companies published 30-50 series of 6 cards each monthly! Some nicely (hand) coloured and extra glossy surface, others quite plain. Various photo paper qualities were used and sometimes odd looking colour creations were tested. There are still many interesting cards to be found. The many millions of “real photo” cards still around give you a rough idea of the unbelievable quantities once produced.
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Illustrated are some trademarks together with company name and city of mostly German companies in business before c. 1925. Some were publishers / wholesalers only, others had their own real photo printing plant. These are marked with a (M). The trademarks are not arranged alphabetical, in any other order but coincidentally. Inquiries welcome!
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Studio photo of little boy dressed up as angler in front of painted background. Series / card no. 72/6. Late postal use in 1926. Publ. MKB.
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Moderner Kunst - Verlag, Berlin
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The Heinrich Ross printing business was renamed into `Heinrich Ross Kunstdruck GmbH’ by mid 1908 and moved to Alexandrinenstr. 110 = home of the various Rotophot businesses. The previous owners Heinrich Ross and Max Neumark became managing directors. H. Ross became also member of the board of Rotophot AG, managing director of the 1929 reorganized Rotophot-Bromsilberdruck GmbH. Best known however, for the “Ross Verlag” (B.V.G.) and the 10,000’s of artist/movie star postcards published.
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Similar to the business relationship between H. Ross - Rotophot, Peter Michaelis / Heliophot was associated with the big E. A. Schwerdtfeger company.
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Berlin-Neuroder Kunstanstalten (M) with factories in Brandenburg (Prussia), Neurode (Silesia), Dresden (Saxony) and Braunau (Bohemia). Many of the early BNK bromide photo cards were printed at Dresden branch.
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Neue Photographische Gesellschaft (NPG) had a variety of logo’s registered. The regular NPG logo is around in several designs. Shown are two other trademarks both officially registered in mid 1909. Card finds so far show no difference in design or quality to issues with the standard logo on.
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